Introducing video on Instagram

In the first few years of its establishment, Instagram has provided a successful platform to the community for the purpose of sharing photos with one another. These early days of constantly improving the users experience has really benefited the company among its competitors. In June 2013, Instagram completely changed the game by allowing users to take up to fifteen seconds of video through the Instagram camera. Instagram realized that having the ability for users to bring static images to life would bring a more unique experience to its users. Having the ability to broadcast your talents as well as share unique life experiences brings a whole new meaning of visual communication. People are essentially tapped into real life experiences that are experienced by other individuals as if they were there. Imagine being able to follow your favourite role models experience and get a visual of their lifestyle and some of the practices that they prepare for. Whether it’s your favourite singer, professional athlete, or even favourite movie actress, you are essential visualizing their experiences at the palm of your hands. When you post a video, you have the options of adding filters that are created specifically for videos and you also have the ability to select your favourite scene from what you recorded as your cover image. These cover images are created to give a better visual of the video when they’re not playing.

Reference: https://instagram.com/press/