Introducing Instagram Direct

http://pad2.whstatic.com/images/thumb/7/7c/
Direct-Message-on-Instagram-Step-8.jpg/
670px-Direct-Message-on-Instagram-Step-8.jpg

Over the past few years, Instagram has really evolved in terms of visual communication. The large photo-sharing platform has inspired many users to share their stories and build a community of self-photographers. However, they’re moments in our lives where people want to share their stories with the more relevant group of people. In December 2013, Instagram announces the launch of Instagram Direct. Instagram Direct allows users to share photos and videos, through inbox, with the people they choose. Whether sending or receiving, the people that are selected within the inbox are free to comment and like the content that is being displayed. The comments are real time and work just like your typical messaging app would and also lets a maximum of 15 people connected at the same time . The introduction of Instagram direct was intended to help Instagram compete against messaging services such as Twitter and Facebook. They truly benefited as users exploded the social media scene providing their own announcement of the new feature and how much they liked it as a user of Instagram. For those new into Instagram or never used this feature, the direct feature can be accessed in the top corner of the home feed. 

Reference: https://instagram.com/press/